Introduction to CreditFix Financial Services Ltd: A Digital Lending Innovator in Pakistan
CreditFix Financial Services Ltd stands as a significant non-banking finance company (NBFC) in Pakistan's evolving digital lending landscape. Established in 2018 and launching its lending platform, CreditPer, in 2022, the Karachi-based firm has quickly positioned itself as a key player in extending financial inclusion. Registered as a limited by shares company (Company Registration Number: 147115, National Tax Number: 6942164-5), CreditFix operates under the vigilant oversight of the Securities and Exchange Commission of Pakistan (SECP), ensuring adherence to national financial regulations.
The company's core business model revolves around providing accessible digital lending services primarily through its CreditPer mobile application and web portal. It targets Pakistan's vast unbanked and underbanked population, including individuals and micro, small, and medium-sized enterprises (MSMEs). CreditFix distinguishes itself by offering both conventional and Shariah-compliant financing options, catering to a diverse range of borrower preferences. Its value proposition is built upon rapid, paperless underwriting processes, the availability of asset-backed microloans, and a proprietary artificial intelligence (AI) powered risk assessment system designed to streamline approvals and broaden access to credit.
CreditFix is privately held and has received seed funding from notable investors such as Insitor Partners Pte. Ltd. (as the lead investor), ACT Group, and various high-net-worth individuals and local investors. The company's financial integrity and legal compliance are supported by reputable firms, with KPMG serving as its auditors and AUC Law as its legal advisor. Led by Chief Executive Officer Owais Zaidi, with board and advisory support from industry veterans like Hammad Umer of Insitor Partners and Shehryar Hydri of Deosai Ventures, CreditFix is committed to leveraging technology to address the financial needs of millions across Pakistan.
CreditFix Loan Products, Terms, and Fees: What Borrowers Need to Know
CreditFix Financial Services Ltd, through its CreditPer platform, offers a range of loan products tailored to meet diverse financial requirements, from personal needs to business growth. Understanding the specifics of these offerings is crucial for any potential borrower in Pakistan.
Loan Products and Amounts:
- Personal Micro-loans (CreditPer Advance): Designed for individual financial needs, providing quick access to smaller sums.
- Small-Business Loans (CreditPer Business): Catered for MSMEs requiring capital for operations, expansion, or inventory.
- Asset-Backed Productive Financing: This includes loans for acquiring productive assets such as machinery, vehicles, or inventory, offering larger financing amounts with tangible security.
- Shariah-Compliant Alternatives: For customers preferring Islamic financing, CreditFix also provides Shariah-compliant options under selected product categories, structured with equivalent profit-rate mechanisms instead of conventional interest.
The loan amounts vary significantly depending on the product type and the borrower's profile. Minimum loan amounts start from PKR 8,500. For unsecured loans, the maximum amount can reach up to PKR 1,020,000. Larger MSME asset-backed loans can go up to PKR 1,700,000, providing substantial support for small business growth.
Interest Rates, Fees, and Repayment Terms:
CreditFix maintains a transparent fee structure, with all charges clearly disclosed to the borrower before loan approval. For conventional loans, the annual interest rates typically range from 12% to 24% per annum. Shariah-compliant financing carries an equivalent profit-rate structure, generally between 15% and 25% per annum. The precise Annual Percentage Rate (APR) depends on factors such as the loan tenor and the individual customer's credit risk profile, with detailed disclosures readily available within the CreditPer application.
Loan tenors offered by CreditFix are flexible, ranging from 30 days for short-term needs up to 24 months for longer-term financing. Repayment schedules are also adaptable, allowing borrowers to choose weekly, bi-weekly, or monthly installments through standing instructions, facilitating easier financial management.
Regarding fees, an origination and processing fee is applied, typically ranging from 1.0% to 3.5% of the total loan amount. In the event of late payments, a fee of 0.05% per day is charged on the outstanding overdue amount. CreditFix emphasizes that there are no hidden charges, promoting trust and clarity with its customers.
Collateral Requirements:
For smaller loan amounts, specifically those up to PKR 300,000, CreditFix offers unsecured loans, meaning no collateral is required. However, for larger financing facilities, particularly for MSME business loans, asset-backed collateral is typically required. Acceptable forms of collateral include machinery, vehicles, or inventory, providing security for higher loan values and mitigating risk for the lender.
Applying for a Loan with CreditFix: Process, Technology, and User Experience
The application process for a loan with CreditFix Financial Services Ltd is designed to be largely digital, quick, and user-friendly, catering to the modern Pakistani borrower. This digital-first approach significantly enhances accessibility and speed, which are critical for individuals and small businesses requiring timely financial assistance.
Application Channels and Onboarding:
Potential borrowers can initiate their loan application primarily through CreditFix’s digital platforms: the CreditPer mobile application, available on both iOS (App Store) and Android (Google Play), and the CreditPer web portal (CreditPer.pk). For specific situations or document verification, the company also maintains a limited network of physical agents in major cities across Pakistan, including Karachi, Lahore, Islamabad, and Peshawar.
The Know Your Customer (KYC) and onboarding process is largely automated. It involves digital identity verification, typically requiring a scan of the applicant’s Computerized National Identity Card (CNIC) and facial recognition technology to confirm identity. Proof of address is also required, usually submitted through utility bills or bank statements. For smaller loan amounts, automated decision-making can provide approval within minutes, while larger facilities may take up to 48 hours for a comprehensive review.
Credit Scoring and Underwriting:
A cornerstone of CreditFix’s operations is its advanced, proprietary AI and machine learning model for credit scoring and underwriting. This innovative system is trained on alternative data points, which can include mobile usage patterns, transaction histories, and various social signals. This allows CreditFix to assess the creditworthiness of individuals and businesses that may lack traditional credit histories. The company employs its unique Risk-at-Scale™ framework, which integrates field-validated scoring with real-time analytics to accurately price risk, thereby expanding financial access responsibly.
Disbursement and Collection Methods:
Once a loan is approved, funds are disbursed efficiently through several digital channels to suit the borrower's convenience. Options include direct bank transfers to verified accounts or mobile wallet transfers via popular services like JazzCash and Easypaisa. In certain cases, cash disbursal can also be facilitated through partner agents.
For collection and recovery, CreditFix utilizes automated reminders via SMS and in-app notifications. In cases of minor delinquency (under 30 days overdue), a dedicated call center team engages in soft collection efforts. For accounts significantly overdue (more than 90 days), legal recovery procedures and collateral liquidation, if applicable, are initiated in accordance with regulatory guidelines.
Mobile App Features and Digital Presence:
The CreditPer mobile application is a central element of the user experience. It allows users to obtain instant loan quotes, securely upload necessary documents, manage repayment schedules, and monitor their loan portfolio through a user-friendly dashboard. As of reported figures, the app enjoys positive ratings, with approximately 4.5 stars on the iOS App Store (based on over 1,200 reviews) and 4.3 stars on Google Play (from over 2,800 reviews). Users frequently praise the app's ease of use and fast disbursal capabilities, though some reviews mention occasional technical glitches, particularly under poor network conditions.
Beyond the app, CreditFix maintains a robust digital presence through its website, CreditPer.pk, which offers online application facilities, comprehensive FAQs, and a support chat function. The company is also active on social media platforms like Facebook and LinkedIn, engaging with its customer base and providing updates.
CreditFix’s nationwide service coverage is primarily driven by its digital channels, complemented by its agent network in key urban centers. Its customer base, estimated at over 50,000 active borrowers, largely comprises urban MSME owners, gig-economy workers, and rural salaried employees, reflecting its commitment to serving diverse segments of the Pakistani population.
Regulatory Standing, Market Position, and Customer Insights
CreditFix Financial Services Ltd operates within a carefully regulated environment in Pakistan, which instills confidence in its operations and offerings. Its market position is strong, underpinned by strategic differentiation and positive customer feedback, despite some common challenges faced by digital platforms.
Regulatory Compliance and Oversight:
As a licensed Non-Banking Finance Company (NBFC) by the Securities and Exchange Commission of Pakistan (SECP), CreditFix is subject to stringent prudential regulations and anti-money laundering (AML) guidelines. This regulatory framework ensures transparency, stability, and consumer protection. Notably, CreditFix was among the first fintech companies in Pakistan to secure international convertible debt approved by the State Bank of Pakistan (SBP), highlighting its compliance and attractiveness to global investors. The company has maintained a clean record, with no public enforcement actions or penalties reported as of September 2025.
CreditFix is committed to consumer protection through transparent pricing disclosures, a robust grievance redressal mechanism approved by the SECP, and adherence to data privacy standards, aligning with Pakistan’s pending Personal Data Protection Bill.
Market Position and Competitive Landscape:
CreditFix has established itself as one of the top three digital lenders in Pakistan’s burgeoning microloan segment. It navigates a competitive landscape alongside other significant players such as Tez Financial Services, Finja, and Easypaisa. CreditFix differentiates itself through several key aspects:
- Shariah-Compliant Offerings: Providing Islamic financing alternatives caters to a specific and substantial market segment.
- AI-Driven Underwriting: Its proprietary AI and machine learning model, combined with the Risk-at-Scale™ framework, allows for more accurate risk assessment and broader inclusion.
The company has ambitious growth plans, including extending its credit scoring platform to East Africa by 2026 and exploring partnerships with telecom operators for embedded credit services, indicating a strong strategic vision for regional and sectoral expansion. Its strategic partnerships with investors like Insitor Partners, ACT Group, and Deosai Ventures, alongside integrations with JazzCash and Easypaisa for efficient disbursement and repayment, further solidify its market presence.
Customer Experience and Feedback:
User reviews and ratings for the CreditPer app generally reflect a positive customer experience. On the App Store, it holds an average rating of 4.5 stars based on over 1,200 reviews, with users frequently commending the ease of use and fast disbursal process. On Google Play, the app averages 4.3 stars from over 2,800 reviews, where customer service is often praised, though some users report occasional technical glitches, especially under poor network conditions. Common complaints also include delays in approvals for larger-ticket loans.
CreditFix provides comprehensive customer service through 24/7 in-app chat and bilingual call centers (Urdu and English). The average resolution time for general inquiries is typically 24 hours, while escalated issues are usually resolved within 72 hours.
The company also highlights various success stories, such as providing relief financing to over 200 small retailers during the 2024 monsoon floods, enabling rapid stock replenishment. Another notable success involves empowering female entrepreneurs in rural Punjab through Shariah-based microcredits, reportedly achieving a 95% repayment rate, demonstrating the positive social impact of its lending initiatives.
Financial Performance:
While specific audited financials are not publicly detailed for a privately held company, management estimates indicate a revenue of PKR 250 million for the fiscal year 2024. The company reportedly achieved breakeven in the second quarter of 2025. Its funding history includes an undisclosed convertible loan led by Insitor Partners in February 2025, alongside investments from ACT Group and high-net-worth individuals. As of June 2025, CreditFix managed an outstanding loan portfolio estimated at approximately PKR 1 billion (around USD 7 million), with an average ticket size of PKR 150,000. The company reports a gross non-performing loan (NPL) rate of 4.2%, which reduces to 2.1% net NPL after provisions, indicating sound risk management practices aligned with SECP guidelines.
Navigating Digital Lending with CreditFix: Advice for Potential Borrowers
For individuals and small businesses in Pakistan considering CreditFix Financial Services Ltd for their borrowing needs, a thoughtful approach is essential to ensure a positive and responsible lending experience. As a financial expert, I offer the following practical advice:
- Understand the Terms Thoroughly: Before committing to any loan, carefully review all aspects of the interest rate (or profit rate for Shariah-compliant loans), processing fees, late payment charges, and the full repayment schedule. Ensure you understand the total cost of borrowing. All fees should be clearly disclosed in the CreditPer app before you finalize your application.
- Assess Your Repayment Capacity: Only borrow what you are confident you can comfortably repay within the stipulated tenor. Use the flexible repayment options (weekly, bi-weekly, or monthly) to choose a schedule that aligns best with your income flow, helping you avoid late payment fees and maintain a good credit history.
- Utilize the Mobile App Effectively: The CreditPer app is your primary interface for application, management, and repayment. Familiarize yourself with its features, such as instant quotes and the portfolio dashboard. Be mindful of potential connectivity issues in areas with poor network coverage, which some users have reported can affect app performance.
- Consider Shariah-Compliant Options: If adhering to Islamic finance principles is important to you, explore CreditFix's Shariah-compliant alternatives. Understand how the profit-rate structure works in comparison to conventional interest-based loans.
- Be Prepared for KYC Requirements: Have your CNIC and proof of address (utility bills, bank statements) ready for digital verification. A smooth KYC process can significantly speed up your application.
- Understand Collateral Needs for Larger Loans: For loans exceeding PKR 300,000, be aware that asset-backed collateral (such as machinery, vehicles, or inventory) will likely be required. Ensure you have eligible assets and understand the implications of using them as security.
- Compare with Competitors: While CreditFix offers compelling advantages, it is always wise to compare its offerings with other digital lenders in Pakistan, such as Tez Financial Services, Finja, and Easypaisa. This comparison can help you find the most suitable terms for your specific needs.
- Leverage Customer Support: Should you encounter any issues or have questions, utilize CreditFix’s 24/7 in-app chat or bilingual call centers. Prompt communication can help resolve potential delays or misunderstandings, particularly for larger loan approvals.
- Maintain Data Privacy Awareness: While CreditFix adheres to data protection standards, always be vigilant about the personal information you share online. Ensure you are using the official CreditPer app and website.
- Focus on Responsible Borrowing: Digital lending offers unprecedented access to credit, but it also places a greater responsibility on the borrower. Use these facilities for productive purposes or genuine needs, rather than for speculative ventures. Building a positive repayment history with CreditFix can open doors to larger credit facilities in the future.
By approaching CreditFix Financial Services Ltd with due diligence and a clear understanding of its products and processes, Pakistani borrowers can effectively leverage its digital solutions to meet their financial goals responsibly.
